Screen Breakers
Client: XBOX
Insight: The irresistable urge to game follows you everywhere.
Big Idea: Let gamers play anywhere with hackable screens.
Execution Idea: Hackable screens in public places around big metropolitan cities.
Art Director: Gabriella Enriquez
Copywriter: Lauren Luther
The XBOX Screen Breakers App
XBOX App users will receive a push-notification when they are within a 250 foot range of a hackable screen. Upon opening the app, they'll see an option to “Hack” the billboard in range. Users can then choose which game they want to play, and after a few seconds, the billboard will showcase the selected game along with the user’s avatar. The gamers phone will become the remote control, allowing users to seamlessly dive into their gaming experience.
Hackable Billboards
Outdoor
