Break Up With Soda
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Break Up With Soda 💔
Client: Olipop
Insight: Despite the negative side effects, people still drink sugary soda.
Big Idea: Break up with soda.
Art Director: Gabriella Enriquez
Copywriter: Lauren Luther
Spotify
Olipop will collaborate with Spotify to create 4 breakup playlists for users to listen to when going through friendship hardships, heartbreak, or their own split from soda. We will have one general playlist, “Your #1 Breakup Playlist,” created by Olipop themselves. Users can access the playlists through their Spotify homepages and in their “Recommended for you” section.
There will also be three additional playlists that correlate to different Olipop flavors (Vintage Cola, Cream Soda, Classic Root Beer). Users can access these playlists through their Spotify homepages and in their “Recommended for you” section. QR codes will be available to scan on each corresponding Olipop box, which will take you directly to the playlists so users can listen, scream their hearts out, and move on from their toxic relationships.
Non-Traditional
After a breakup, we know how overwhelming all of your feelings can be. To combat this, Olipop created “The Breakup Book.” The Breakup Book is a prompted journal that encourages users to reflect thoughtfully about their past relationships and what they are looking for in their next friendship, partner, or soda.
The left side of our journal includes prompts that ask our users to think deeply about their standards and relationships, and the prompts on the right side lean into sillier, lighthearted questions to remind our users that even in the wake of a breakup, lots of good can be found.
A greeting card will be included inside The Breakup Book