Heal Your Hands
AWARDS:
Ads of the world, 2024
Client: Vaseline
Insight: People don’t prioritize their hand-health.
Big Idea: Seamlessly integrate hand-health into your everyday.
Art Director: Gabriella Enriquez
Copywriter: Lauren Luther
Vaseline is introducing “Heal your Hands,” an initiative to start taking hand-care seriously. An exclusive line of gloves infused with Vaseline’s petroleum oil blend will be released exclusively via our website, healyourhands.com. Vaseline will partner with Kate Spade, Everlast, and Patagonia to create fashionable and functional gloves.
AR Billboards
The AR billboards will be placed virtually in front of hand sculptures around the world. Users will be able to view this AR billboard through the Vaseline website and experience a “smoother” perspective of these famous sculptures.
AR Billboard that creates a "smoother" perspective of The Golden Bridge in the Ba Na Hills, Vietnam
AR Billboard that creates a "smoother" perspective of the Hand of the Desert in Chile
AR Billboard that creates a "smoother" perspective of the Hands of Harmony in South Korea
Snapchat
How it works: Place your hand into the frame using the “Dryness Detector” filter and tap the screen to scan. The filter will then load and calculate the dryness level of your hand. After loading, the filter will be able to identify all of the dry spots on your hand and will give you a “score” on our dryness scale. The filter will suggest you need Vaseline to heal your hands.