Client: Vaseline
Insight: Your hands work hard for you, you should work hard for them.
Big Idea: Stop taking your hands for granted. Heal your hands.
Art Director: Gabriella Enriquez
Copywriter: Lauren Luther
Case Study Video
Vaseline is introducing “Heal your Hands,” an initiative to start taking hand-care seriously. Vaseline is creating a brand-new line of gloves, each infused with a special blend of petroleum oils that gently brings back moisture to the wearer’s hands.
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Snapchat
How it works: Place your hand into the frame using the “Dryness Detector” filter and tap the screen to scan. The filter will then load and calculate the dryness level of your hand. After loading, the filter will be able to identify all of the dry spots on your hand and will give you a “score” on our dryness scale. The filter will suggest you need Vaseline to heal your hands.